Amity is a Strategy Consultant at The Lab, working for a number of leading global, and Australian businesses and brands from a variety of sectors. Prior to joining The Lab, Amity worked for People Theory and JWT Singapore.
Culture clash: Applying behavioural economics and cultural insight to
Co- Presenter – Bethan Whaley
This is a story about how a research project took an outside in approach to bottle the momentum occurring around women in sport and AFL, and used it to create an enduring position that captured the spirit of past players and the dreams of those yet to come.