Adam Ferrier is a consumer psychologist and the co-founder of Thinkerbell, an agency that fuses together marketing sciences and hard-core creativity – or as they like to put it – ‘Measured Magic’.
He is one of Australia’s foremost creative strategists, and author of ‘The Advertising Effect: How to change behaviour, (now available in 3 languages).
Adam is also the co-founder of MSIX (Marketing Sciences Ideas Xchange), and sits on the boards of Tribe and Good Thnx (a social influence and social giving company respectively).
In more random news Adam is a weekly guest on Australian national TV shows Sunrise and Your Money, and regular panellist on others such as Gruen and The Project.
Many years ago Adam was also the state under 12 Chess Champion of Western Australia (still the coolest thing on his bio).
PRESENTATION: DON’T START WITH THE CONSUMER: WHY CONSUMER INSIGHT IS KILLING BRANDS.
Adam is a consumer psychologist and loves insights and research. His agency even has a focus group room. However this talk will focus on why consumer research is a) inaccurate b) eradicates value from brands, and c) homogenises brands. It’ll be fun!