Friday Morning Breakout


Breakout Session August 10, 2018 11:00 am - 12:30 pm

Bookmark and Share

Sara Dolnicar
Kylie Brosnan

The Better Surveys Project is coming to an end in 2018 and we would like to take the opportunity to share with our colleagues the results of many years of research work undertaken as part of the project. Australian companies came together and collaborated with Academics to address some of the key challenges the industry is facing for online survey research. The workshop will include the key findings from over a dozen experiments to test response theories and demonstrate with empirical data better ways of doing surveys. Attendees are invited to submit their online survey challenges prior to this workshop. These challenges will be worked through in real time with Australia’s leading experts in online research including Academics, industry leaders and practitioners. Attendees can expect to build their skills and knowledge in a collaborative environment having a bit of fun along the way.




Sara Dolnicar is a Professor of at The University of Queensland; she holds degrees in Business Administration and Psychology. Sara’s primary research interest is the improvement of market segmentation methodology and of measures used in social science research. She applies her work primarily to tourism, but also social marketing challenges, such as environmental volunteering, foster care and public acceptance of recycled water. More recently, Sara has developed a keen interest in studying peer-to-peer accommodation networks as well as experimentally testing ways how tourists can be enticed to behave more environmentally friendly. To date, Sara has led 12 Australian Research Council (ARC) funded grants and (co-)authored more than 300 refereed publications which have attracted more than 9000 citations. Sara won more than a dozen awards for her work including being awarded twice the most prestigious publication prize in tourism internationally: the Charles R. Goeldner Article of Excellence Award. She is the recipient of the Travel and Tourism Research Association Distinguished Researcher Award. In 2016 she received the Slovenian Ambassador of Science Award; the highest national prize the Republic of Slovenia awards to expatriate native Slovenian researchers in recognition of their global research excellence, the high impact of their work as well as their active engagement in international knowledge transfer. Sara is an elected Fellow of the International Academy for the Study of Tourism, the International Association of Scientific Experts in Tourism (AIEST), and the Council for Australasian Tourism and Hospitality Education (CAUTHE). In January 2018 Sara – together with Scott McCabe – has been appointed Editor-in-Chief of Annals of Tourism Research, one of the three leading tourism journals internationally.

She has led workshops on Market Segmentation for the AMSRS as well as presented at the plenary session of the AMSRS conference. Recently she was invited to give a TEDx talk (




Kylie Brosnan is currently a PhD candidate with the University of Queensland. Her research interests include the advancement of knowledge in digital survey research methods and interactive techniques used to collect data from mainstream and vulnerable target audiences. Kylie has over 27 years’ experience in market and social research with specialist fieldwork suppliers and full-service research agencies. Kylie has designed and managed complex data collection methodologies using innovative, technological solutions and in particular has used digital technologies to overcome language and literacy barriers with Humanitarian Migrants, Prisoners and Remote Aboriginal and Torres Strait Islander people to enable them to have a voice and have their views considered in Government policy and decision-making.

Kylie has been the project director responsible for major programme and policy evaluations and social research such as:

  • Evaluation of Community Development Program
  • Evaluation of the Obesity Prevention and Lifestyle Programme in SA Schools
  • Evaluation of the Communities for Children – Longitudinal Study of Stronger Families
  • Process Evaluation of the Intensive Family Support Services in NT
  • National Nutrition and Physical Activity Survey (Kids Eat Kids Play)
  • Northern Territory Emergency Response Evaluation Community Safety and Wellbeing
  • Evaluation of Cape York Welfare Reform Trial – Social Change Survey
  • Evaluation of New Income Management
  • Longitudinal Study of Australian Children
  • Longitudinal Study of Indigenous Children
  • Longitudinal Study of Humanitarian Migrants.

Kylie is passionate about social, policy and evaluation research with a particular focus on making a difference for vulnerable and at- risk community groups in Australia. Kylie also enjoys contributing to capacity strengthening activities, workshops and strategic planning with Aboriginal owned organisations and their boards.