Fri afternoon Breakout Industry Speakers Panel/Discussion

7C. DISCUSSION: ‘YUGE, TREMENDOUS, BELIEVE ME!’ – TRUTH AND TRUST


Breakout Session September 8, 2017 1:20 pm - 2:30 pm

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Duncan Rintoul
Angela Brooks
JON PULESTON
Penny Burke
Melanie Helmy
Mary Winter

DISCUSSION SESSIONS OVERVIEW: NEW FORMAT FOR 2017

This year we are experimenting with a new discussion format that weaves together a collection of vignette presentations and papers. Each session will kick the hornet’s nest of important and dangerous topics facing the research world. The discussion will be sparked by input from some of the leading market research professionals in Australia and carefully moderated to provide delegates with an immersive and interactive 70 mins of learning, discussion and debate.

DISCUSSION: ‘YUGE, TREMENDOUS, BELIEVE ME!’ – TRUTH AND TRUST

Facilitator: Duncan Rintoul

We live in complicated times, where berries give you Hepatitis and batteries spontaneously combust.

Human beings are resilient creatures, with some pretty creative coping mechanisms that swing into action when we face threat. But is living with danger making us lose ourselves?

Are we becoming less trusting as a society? Has the line between healthy scepticism and defeatist cynicism shifted?

In an increasingly partisan 24 hour news cycle, have we now accepted ‘fake news’ and ‘alternative facts’ as the new normal?

What do we make of the authenticity movement? Is it just more spin, or a corner turned?

Is political correctness denying us the social license to be honest with ourselves and others (social desirability bias 2.0?), or is the anonymity of social media finally allowing us to call it as we see it?

And what impact does all of this have on a profession?