1:20 pm – 1:25 pm
1:25 pm – 1:45 pm
Head or heart? Exploring the impact of online channels on the consumer decision making process.
Alexander Wheatley, Lightspeed
1:45 pm – 2:05 pm
Sensemaking for exploratory qualitative research.
Susan Bell, Susan Bell Research
Suzanne Burdon, Susan Bell Research
2:05 pm – 2:25 pm
Deploying the power of play in qualitative research in the age of overthinking.
Fiona Hughes, Whereto Research
Jennifer Hodges, Whereto Research
Anna Box, Gusto
2:25 pm – 2:30 pm