11:00 am – 11:05 am
11:05 am – 11:25 am
How to effectively use trade-off methods to assist in price strategy optimisation for FMCG brands.
Peter Stuchbery, Nature
Chris Crook, Nature
11:25 am – 11:45 am
SEMs still rule the roost!
Christine Maddern, CMM Consulting Services Australia
Con Menictas, Strategic Precision
11:45 am – 12:05 pm
Bringing an edge with market research and insights: How structural consumer collaboration enabled SONY Television Pictures to be more creative.
Erica van Lieven, Direction First
Matt Jorgenson, Direction First
12:05 pm – 12:25 pm
Are journey maps blunt tools? Not anymore! Inspiration in images, certainty in maths, action with alignment.
Andrew Slot, Forethought
Kate Williams, AHM Health Insurance
12:25 pm – 12:30 pm