DISCUSSION SESSIONS OVERVIEW: NEW FORMAT FOR 2017
This year we are experimenting with a new discussion format that weaves together a collection of vignette presentations and papers. Each session will kick the hornet’s nest of important and dangerous topics facing the research world. The discussion will be sparked by input from some of the leading market research professionals in Australia and carefully moderated to provide delegates with an immersive and interactive 70 mins of learning, discussion and debate.
DISCUSSION: DANGER WILL ROBINSON – MACHINE LEARNING AND AI
Facilitator: Erica van Lieven
If actionable insight is the goal, are there new ways to play the game?
What do you make of augmented reality in qualitative research? What about automatic content recognition in advertising research? Machine learning for sentiment analysis? Massive passive data linkage from the internet of things?
Danger, Will Robinson? Or opportunity?