PANEL DESCRIPTION: Let’s explore the relationship between Market and Social Research and participants and the role of Australia in the global/digital world. What activities do we see disappearing, what new opportunities are opening up? A number of local and international thought leaders on stage together to discuss and debate and to be the “market makers”. We will use the idea of a predictions market if you had shares in the current world of MR, which would you sell, and which would you buy?
PANEL DESCRIPTION: Ray Poynter, Matt Gibbs and several invited guests will present and dissect four new approaches to research, applying critical techniques to assess which you should be investing time and/or money in and which you should ignore. Join us as we propose and oppose the prospects four hot topics, learn how to better assess the new approach that are increasingly knocking on your door.
The session will help you decide what to keep, what to change, and what to dump.