MEDIA PANEL

Market and Social Research in the Media

Friday 8th September

Journalists use it to support their stories, companies use it to promote their products and services, media organisations use it to promote their assets –market research in the media almost always generates discussion, sometimes debate and now and then controversy. A dynamic and interesting panel of experts explores the uses and abuses of research in the media and how as an industry we can work toward best presenting ourselves in a diverse and challenging media environment.


DR REBECCA HUNTLEY | HEAD OF RESEARCH AT ESSENTIAL MEDIA

 


CHRISTINA JENKINS | DIRECTOR, GLOBAL BUSINESS MARKETING, NORTH AMERICA AT TWITTER

 


DARREN GOODSIR – EX EDITOR IN CHIEF – SYDNEY MORNING HERALD | BUSINESS LEADERSHIP – DIGITAL STRATEGY, CHANGE MANAGEMENT

 


FARAI CHIDEYA  AUTHOR “THE EPISODIC CAREER,” PROFESSOR, STORYTELLER, DATA- & ANALOGUE- MULTIMEDIA JOURNALIST

 


PAUL OOSTING – NATIONAL DIRECTOR OF GETUP

 


DAVID BRIGGS | MANAGING DIRECTOR OF GALAXY RESEARCH