About Pureprofile

Pureprofile (ASX: PPL) connects brands with empowered consumers across the world by finding, understanding and engaging them through direct-to-consumer technology platforms. The Pureprofile group is now a global leader in data insights, programmatic media, big data, and quantitative research, as well as consumer lead generation through the recently acquired Cohort group. In 2015 Pureprofile acquired insights-fuelled advertising company, Sparcmedia. Pureprofile delivers next generation marketing solutions for more than 700 brands, publishers and research groups worldwide.

Pureprofile is:


Quality data starts with a quality panel and we have invested heavily in our respondent experience to create an online research panel that real people want to be a part of.


Pureprofile runs a global around-the-clock team who deliver trusted, robust data files – fast.


We constantly evolve our approach to online market research. For example, we have created a News Connect panel (in partnership with News Corp Australia) to offer access to a subset of their vast digital audience.


It’s a given, not an added extra. We partner with clients to produce world-class mobile projects that deliver results.