University of Georgia | MRII
University of Georgia and Market Research Institute International (MRI) offer the highly-acclaimed online certificate course, Principles of Market Research, which covers the Market Research process from beginning to end. The course is based on the Market Research Core Body of Knowledge (MRCBOK©) – a compilation of the underlying principles & essential skills that comprise the Market Research process. Graduates of the Principles of Market Research can earn to the highly coveted QPR designation upon completion of the program.
Additionally, we offer the Principles Express family of short courses focusing on the individual skills that form the essential toolkit of the contemporary researcher. These online, start anytime courses are endorsed by major industry associations, corporations, and thousands of practitioners worldwide. They will expand your knowledge within an engaging, interactive online curriculum written by leading academic and applied Market Research practitioners from around the world. Graduates of any of the Principles Express courses can earn 50 points to maintain your QPR status.
Members of AMSRS qualify for course discounts! To view a list of the online market research courses, go here: www.marketresearchcourses.org